CREATIVE INDUSTRIES FOR NEW URBAN ECONOMIES IN THEDANUBE REGION
The revitalisation of urban areas, especially inner city areas is a key challenge for social cohesion and competitiveness in the DR. Many inner city areas suffer from desertion as result of industrial transformation, changing consumer habits, suburbanisation, etc. The creative industries (CI) are a cradle of innovation and underestimated economic asset with high potential to contribute to the revitalisation of town centres and regeneration of urban areas. CINEMAs objective is to improve the innovative framework conditions for creative industries and urban regeneration in the Danube Region, by developing and testing innovative model, tools and services based on cross-fertilisation and start-up actions among CI and the urban economy sectors like retail and small businesses. CINEMA will build capacities and foster the cooperation of all actors and stakeholders in order to sustainably improve the framework conditions for innovation for CI and urban economies. The CINEMA quadruple helix partnership will act as a policy driver to improve transnational dialogue and cooperation on institutional & policy level, especially among municipalities & city administration in the Danube Region.