ADMIRE Award for Design Management Innovating and Reinforcing Enterprises

Research and Innovation Strand 2

The overall objective of the ADMIRE-project is to stimulate companies - especially SMEs - to come into action and enhance innovation and competitiveness of their companies and of their regional economy, and thus Europe's economy in general, by the implementation of good design management. This will enable them to innovate and differentiate their products and services in a successful way.

By making aware of the opportunities of good design management ADMIRE wants to provoke action which should lead to immediate results at the level of these companies. In short: ADMIRE should lead from Awareness to Action to Innovation - individually or in cooperation.